If you have a website, you’ve probably heard of SSL certificates, but are you actually aware of what they are and why they are important?
If not, keep reading…
SSL is an acronym for secure sockets layer. SSL certificates are the backbone of website security, and are vital for any business with an online presence, especially in 2019. SSL certificates allow someone’s browser to bridge a secure connection to your server, ensuring that the information is securely transferred.
You can tell if a website is SSL secure by looking at the URL structure. If a website’s URL starts out with “http,” it is not SSL secure. If it starts with “https,” then it is secure.
Here are a few reasons why all of this is important.
When information is submitted on a website, it usually goes through a channel of computers before it reaches the intended party. So the chances of that information being stolen along the way are higher if SSL is not applied.
SSL encrypts the information so that it’s readable only to the party it is intended for. It does this by adding random characters to the submitted information, which can only be accessed with an encryption key. The information is useless to anyone who doesn’t have that key.
With identity theft on the rise, information security is more important than ever. SSL ensures you keep everyone’s information safe, which builds confidence in people who are visiting your site.
An SSL certificate is a requirement for any website that accepts payments with an encryption of at least 128-bit. So, if you have an ecommerce site, you have to have an SSL certificate installed if you plan on taking credit card payments.
To ensure safer browsing in 2019, Google flagged any website that doesn’t have SSL certification by the end of 2017. It’s important to note that this change will affect all websites and not just ecommerce sites. So, if you’re a restaurant owner, lawyer, dentist, realtor or consultant, don’t fall into the trap of thinking that this change doesn’t apply to you. It does.
Now that January 1st has passed, when people try to access a website without a SSL certification, a ‘Not Secure’ message will appear, which will more often times than not prompt them to leave.
Maintaining an online presence can be tough, so don’t make it any harder for yourself than it already is. If you don’t already have an SSL certificate on your website, NOW is the time to do so.
The original article, published by business2community in Jan, 2019