Shopify is an online merchandising platform, for people who have long to start their own business, this platform provides you the opportunity to begin merchandising your products to your customer through an online platform too. It has all the features from customizing your stores to buying any store which is already up and running. It could even start from scratch and build your way up. It is a pliable platform for eCommerce. Although it is not just limited to this only, if you long to go offline, like to sell their products physically, it can make that happen by helping you to choose a location through its ‘Shopify POS’ app.
Shopify manages everything, from shipping and the transactions to taking care of the inventory. You can have your merchandise on more than one platform, like social media, through websites, etc. This service provider software is so amazingly structured that not only provides you tools for creating templates for your stores but also has SEO tools that could enhance the marketing of your products.
So, just to keep this experience bewildering-free, here are a few tips to avoid common errors or mistakes on Shopify.
We, all find it convenient to pick up our mobile phones for shopping online rather than opening our laptops. And according to the studies around 73% of the sales were through mobile users. That’s how lazy we are, you could easily make that out from the numbers but importantly rather than amending the theme of the store for the desktop users, rather divert your focus on making it look good for mobile phone users.
An eye-catching designed logo could leave a mark on your Shopify customers. There are a lot of studies you will come across on how the effect of the colors is directly related to the sales. A good and sequenced color scheme could prove to be beneficial for your online site, because a coordinated color scheme, might encourage your customer to keep browsing through the site. There are a few steps to follow to change your store’s customization setting.
– Step 1: Click on the Setting options on the desktop.
– Step 2: Then, select the checkout option.
– Step 3: Under this option, you will see ‘Customize Checkout’, click on it.
– Step 4: Now, you could customize by changing colors or uploading your brand’s logo.
The integral part of online shopping is the images of the product and if are unable to deliver good quality images of your product, your sales will eventually go down. If you will upload the non-optimized images, they will end up looking blurred. We all want to make our product’s image to be of high resolution, in that case we sometimes forget about the file size supported by Shopify’s software. So, always compress and crop the images according to the supported file size by the software. Optimization of the images will also enhance the loading speed of the images.
Customize the shipping settings, which could be done by going to ‘Settings > Shipping and delivery. There are a lot of things to configure, which are the Shipping Zones, Shipping Charges, and Package Settings. Shopify provides the complete guide to any query that you might have for the configuration. And you could access the guide under the ‘Shipping and Delivery’ settings.
Favicon is like the icon that is visible on the address bar next to your store’s name. It’s quite impressive and it gives your customer a sense of the legitimacy of your store. Here are the steps to follow in order to upload your logo as the favicon for your Shopify store.
– Step 1: Click on the settings on the Dashboard.
– Step 2: Select the ‘Theme Settings’ option.
– Step 3: Select the ‘Favicon’ option from the drop-down menu of the theme settings.
– Step 4: Crop your logo accordingly, so it is visible to the naked eye and then upload it.
You need to learn the kind of audience you want to target. So, the first and foremost thing is that never go for the cold audience, that is do not pursue the people who do not know about your brand, instead of wasting your marketing strategies on them, better to use your strategies on the warm and hot audience, these are the people who have your product in their carts but are rethinking them, so all you need is the right use of your strategy, that is sending them the emails or do SMS marketing. This might help you increase your sales and thus increasing of ROI
There is a very thin line in the right amount of Shopify apps that should be used by any brand owner. There should not be too many or too less of these apps. If you think that having too many apps might increase your sales, well that’s wrong because too many pop-ups might frustrate your customer and this might lead to the loss of a number of customers. You also should not have too less of these apps. You just need to have the right number of these apps, so that you are able to ag more sales and your store looks impressive.
What are the ‘Standard Pages’? Basically, these pages make your site look secure and legitimate. These pages include:
– Home Page
– About Page
– FAQ Page
– Contact Page
– Return Policy Page
– Shipping Policy Page
– Review Page
– Track your Order Page
The last thing you will want to do is lose a customer because of some silly grammatical error or any spelling mistake. Well, it might sound less important and obvious, but still, sometimes new Shopify store owner tends to make such mistakes. The best way to avoid this is to add ‘Grammarly extension’.
You do not want to lose a customer to another store because they were paying less price than the price you projected in your store. Pricing strategy basically depends on the production cost, marketing costs, targeted audience, kind of product your store is offering, profit cuts, taxes. All these things are to be kept in mind before pricing any item of your store. Thus, if you are able to project the right price and that will better your sales.
Primarily, a Shopify store owner should clearly mention the time that would be taken to deliver the product and try to deliver it within the provided shipping schedule. If you promise to deliver in a certain shipping schedule and fail to do so, the customer rethinks for an order for the next time. Make sure, if you are Delivering your Product within the same country and not overseas, try to keep 7-8 days maximum for delivering your product and for the overseas, research the time taken by the means of transport to deliver and accordingly set the shipping schedule.
It is never a bad option to write logs on your site so that you could attract the audience and teach them about your product. This might convince them to buy the product. Moreover, try writing SEO Friendly articles and it will increase your site’s visibility. Moreover, there are many videos available on how to market your products through writing blogs, etc.
The name of the brand matters the most, so always pick a catchy word that would also do justice to the kind of business you are running. The brand name should not only be short and catchy but should also be meaningful and should describe the kind of products customers would find at your store.
The most important thing to keep in mind while running a business is to keep a record of the products that are getting sold out and the products that are getting the least sales out of all the products. This system helps you to change the settings to keep selling the product even if your product is being sold out, and when set to these settings, it will not show the sold-out option on your product’s page. All you need to do is go to the settings and change the settings of all the products of your store and set it to “Continue selling when out of Stock”. Thus, helping to bag some of the sales that you might have left out on.