In a world where everyone is using the internet and sharing their personal data over the internet through various platforms and using net banking services, their data should be kept safe and secure. So for this purpose only Cyber Security is used, this helps to keep the data safe of the user as well as of the webserver.
Nowadays everyone is doing business over the internet and everyone running their business wants their website to be ranked first if someone searches for that particular thing, which belongs to that website. For ranking the website on the search engine the Search Engine Optimization (SEO) is used which helps the website in its ranking on the search engines. The search engine also has some criteria on behalf of which the website is being ranked on the search engines.
These days, the crime rate over the internet is being increased. There are many privacy issues about the user’s personal data on the internet, so cybersecurity is very important and compulsory to solve this issue. Nowadays everyone is doing their business digitally and wants their website to be ranked first on the first page of the search engines which will help the businesses to flourish and earn more profit, so this is very much important that their website SEO ranking should be good which will bring more users to that website. There are some reasons why Cyber Security is important to SEO: –
(1) Downtime error: – If a website is good in its SEO ranking and online every time then it’s obvious that it will attract the web crawler and if your website goes down for several hours then it will not affect your SEO ranking but this thing is repeated many times then it will affect your SEO ranking. To stop this web crawler from affecting your SEO ranking and making the website down for several hours, you need cyber-security to protect your website from web crawlers.
(2) 404 error: – This error occurs with the message showing that the “file not found”. It simply means that your file or content is missing from that website. This error affects the SEO ranking of the website on the search engines. These errors are noticed by the web crawlers and affect the website in many different ways, which also influence the reputation of that particular website. To avoid this error and to make your data safe and secure you should use Cyber Security.
(3) Penalties by the search engines: If your website is being hacked, this will make you and your website suffer in many different ways. It will directly affect your SEO ranking because the search engines want to keep their user data safe and avoid them using such websites which have been hacked and also they charge penalties from those websites, which is not good for the website. So if you will use cyber security you will be safe from hackers and penalties also, which will help in your SEO ranking.
(4) Blacklisted Websites: As we all know, Google is the most popular and used search engine all over the world. It is the policy of Google to avoid and stop the users from accessing websites which are containing viruses or malware or anything which is not suitable for the user, so the search engines blacklist these types of websites. Google does not rank these websites. So if your website is attacked by any hacker and injected with a virus or malware, it is for sure that your website SEO ranking will be affected. So to avoid this malware and viruses affecting your website ranking you should use cyber-security. This will keep your website safe from viruses, malware or hackers.
So these are some security reasons due to which your SEO ranking is affected and the reputation. And only for ranking your websites on search engines, you should use cyber-security and use this to keep the data of users safe and secure from the middleman (Hackers) and gain the trust of your users, which will help you gain a good reputation in that particular field. Nowadays hacking is the most committed crime in the world and it is growing day by day because it is an easy way of doing crime and earning lots of money from this.